Euristiq Brand Book
Creation of brand guidelines for IT company
DATE
March 2024
MY ROLE
Designer, Researcher
DOMAIN
Outstaff, Software Development, IT
SERVICES
Graphic Design, Surveys, Stakeholder Interviews
Euristiq – Brand Book
While working at Euristiq, I developed a comprehensive brand book that became a key tool in maintaining the company’s visual identity. This document defines the standards for logo usage, color palette, typography, iconography, photography, and graphic elements.
Main objectives
Create a recognizable and consistent brand style across all communication platforms. Ensure unified standards for visual elements in marketing and digital materials. Strengthen the company’s image through a professional, modern, and well-structured visual identity. The brand book’s visual system combines a technological approach with simplicity, reflecting the company’s innovative mindset and commitment to efficiency. With carefully crafted guidelines, the Euristiq brand maintains a cohesive and professional look in every context—from the website to printed materials.
